Boatsetter
A boat is a vessel for so much more than the water. It can bring people together and create joyful experiences. Whether for a day or a career, Boatsetter is in the business of making memories.
Director - Ben Johnson,
Director of Photography - Josh Bernales
Photographer - Christina Bernales
Account Manager - JP Stacey
Edit/Color: Josh Bernales
1st AC - Levi Mlinar
Gaffer/Grip - Carlos Valdes-Lora
Swing - Juan Cordero
Swing/Drone Op - Juan Ordonez
Sound Mixer - Richard Adams
My role: Producer (Agency, Line, & Post)
95% of boats are idle on the water - an idle boat is not a happy boat.
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95% of boats are idle on the water - an idle boat is not a happy boat. 〰️
The task for this project was to showcase experiences that Boatsetter can create through raw testimonials. Boatsetter wanted to both promote their brand, as well as showcase how easy the app is to use via YouTube and social media ad placements. We interviewed passionate boat owners who rent out their boats through Boatsetter, discussing their experience and how it has changed their personal businesses.
In a 2 day production and with a lean docu-style crew, we filmed around Lake Lanier, GA with 3 separate boat owners on their personal boats. Our goal was to capture authentic, candid footage of the boat owners, living their best lives on the water.
"I'm in the business of making magical memories"
“Every day's a memory”
