The task for this project was to create fun, eye-catching spots based on the idea that in a messy world, at least you know your diamond is clean. These spots were a bit of a departure from the brand’s established identity and existing commercials. We created a series of short films that capture people in their “everyday lives” in a not-so-everyday way. These spots show people in deconstructed, monochromatic displays of their typical environments. With purposeful set decoration, we created a dreamlike world for our films to live in. With the trust of awesome clients, we got to really put our creative minds to the test.

In a super fast-paced, 1 day production, our lean crew pulled off this beautifully stylized and quirky shoot. The primary focus here was art direction. We utilized a large cyc wall space, painting and decorating sections of it to create the 3 different monochromatic rooms.