Wayfair came to Havas looking to rebrand with a massive 2024 campaign. Their goal is to be the first place that comes to mind when people think of home decor and furniture. Wayfair felt it was time to take a risk, differentiate themselves from their competitors and reimagine their brand as a place where finding your style is fun. Introducing the Wayborhood - a community of every zip code where the Waybor’s obsession with furniture is empowering and where every style is welcome.

We filmed with 7 celebrities, 31 OCPs and 60 extras over the course of a 6 day production, which was spread between 5 days in Los Angeles and 1 day in New York City. With the help of our amazing partners, we created 4 unique spots (all with new sonic branding), 2 radio spots, 50 unique social videos, and a suite of beautiful photos to use across platforms. The Wayborhood campaign launched during the 2024 Academy Awards broadcast.